Why is video so important in digital marketing?

The data doesn’t lie. Here are the consumer preferences:

 

 

 

 

Source: HubSpot

What are the main advantages of using video?

If an image is worth more than a thousand words, a video is worth more than a static image. Moving images capture attention..

We know from personal experience that when we run the feed of a social network curiosity is much greater when there is a video.

Similarly, when we want to search for an app,we click more easily on one that has a demo video. Because  we better understand the operation and characteristics of a product or service.

All because the video combines elements that attract all kinds of users, regardless of their culture, gender, age, interests and even learning preferences.

Through videos, a brand can present its product more quickly and effectively. In addition, it  is easier to produce content than through other features.

These aspects contribute to the increase of leads and  a financial return to your business.

Let’s get to the facts…

According to this annual report on the use of video in marketing:

• 92% of marketers implement video in their marketing strategy
• 89% of video marketers find that video in general offers a good financial return.
• 85% of companies use video as a marketing tool, having always increased since 2016 when the rate was 61%.
• The most explored types of video are: explanatory (72%), presentation (49%), testimonials (48%), sales (42%) and ads/advertising (42%).
• 96% of people viewed tutorials to learn more about a product or service.
• 84% of consumers bought a product or service after seeing a brand’s video.

Video types

Tutorial

To present any idea, concept, product, service, websiteorapp, quickly and concisely, and create impact. This type of video fosters realistic expectations to your audience about what can and cannot be done.

Animation

To attract, explain, support. You can advertise a product, explain how it works, advertise, etc.

Interactive

To actively engage the user in the video itself.

For example, the customer can buy products while watching the model walk in the clothes (by clicking on the article), choose their own adventure, fill out forms, answer questions, etc.

Live

For when you want to create content that reaches a larger scale of viewers (for example, on social networks). To give a personal touch to your brand.

Here it shows the face(s) of your brand, emotionally approaching others. This helps build credibility and build trust. It is immediate in terms of recording and editing.

Videográfico

To demonstrate the operation of something through motion graphics.

You can attract your audience and explain something in a simpler and more fun way! Excellent for presenting an app,for example.

Video examples

• Product demo/service/app
• advertising for a new product
• demonstration of a revenue
• revelation “before” vs” “after” (remodeling of a space, etc.)
• Testimonies
• Interviews
• Events
• social networks
• teasers
• customer information (announce a change or novelty)
• vlog (videos associated with a blog)
• webinar (videoconferencing for educational purposes)
• storytelling

Where to start?

It’s natural to feel embarrassed when creating the first videos, but remember that you don’t necessarily have to appear (you don’t have to have a voice) and you don’t have to produce them either. We can help.

What is your product? A device, an object, an app? Is it possible to make a tutorial that demonstrates its operation?

Start from the existing marketing strategy and the content you already have. Answer questions your customers or users usually ask.

Create simple videos with the equipment you have. Take advantage of natural light, filters, angles.

Make use of the numerous video and image editing apps available on the market (including those of social networks themselves).

Be consistent. In addition to strengthening the relationship with those who watch the videos, it brings more proximity and invites you to contact.

Try videos without sound. This is a growing trend. Many users prefer to turn off the sound of videos. If they have subtitles, even better.

Find your customers where they already are: on social networks.

Where to publish?

• Youtube
• Facebook (Facebook Live)
• Instagram (IGTV)
• Twitter
• Linkedin
• Tap Tok
• On your website or blog, or in those of partners

Is it really worth investing in the video?

If you still had questions about the financial return that the video might have in your business, here’s the chart that can settle it:

 

 

 

 

 

Final tips

Take advantage of this great feature to create or improve your remarketing strategy,and use it on different advertising platforms, whether on Google or social networks.

Redirect the content. The video can be transcribed to text (blog, website), exported to podcasts, and published in different formats depending on the channel.

Restruture your website. The more videos you produce, the more categories you’ll be able to identify. This can help reorganize your website.

Save the videos to folders. After some time it can become confusing to manage the content produced, and risks repeating itself. Use Google Drive, for example, to organize your videos by cataloging by topics.

Register the ideas immediately. You’ll come up with video ideas when you least expect it. Make sure you have a place to register them, whether it’s your phone notes, an app for that purpose, or a notebook.

Encourage sharing of your videos among your users.

Stay organized. The organization of the material you produce is vital to categorize, review, and create new content.

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Be one step ahead. Explore your business now, taking it to another level of visibility!