NUK, since day one.
For over 60 years, NUK has been constantly seeking new solutions to make life easier for parents and contribute to children's development.
It all started with his masterpiece: the first orthodontic dummy
NUK challenge: to design and implement a creative strategy to develop the brand’s visibility, involvement and recognition among its target audience.
In response to the challenge, we asked the consumer questions, learned from market data and defined the problem statement. From this point we worked on the creative process to deliver a strategic marketing and communications plan for the digital environment.
The NUK communication plan.
