Overview
Challenge
Development of a new brand identity for Kompetenza, translating its expertise and innovation into the Salesforce universe. Creation of an integrated content and paid media strategy to maximise engagement with the audience and boost lead generation. Design and development of a dynamic website aligned with the new brand, providing an impactful, conversion-orientated digital experience.
We were responsible for developing Kompetenza’s new branding, creating a modern and professional visual identity that reflects its specialisation in Salesforce solutions. We also devised a comprehensive digital strategy, including creating a mood board to guide visual communication on social media, ensuring a cohesive online presence aligned with the brand’s values.
About the website, we designed and developed an intuitive and informative platform. The clean and contemporary design and a strong colour palette convey confidence and professionalism. Navigation is facilitated by a main menu that directs users to sections such as ‘About’, ‘Services’, ‘Blog’, ‘Projects’, ‘Videos’ and ‘Contacts’. Each page is structured to highlight the services offered, such as Salesforce Implementation, Integration, Auditing, Architecture and Training. Integrating customer testimonials and an up-to-date blog section reinforces Kompetenza’s credibility and expertise in the sector.
Branding
Branding . Marketing . Sales . Web development
Client
KOMPETENZA
What we’ve done
Branding . Digital Strategy . Website
Opportunity Analysis
Customer Portfolio Growth
As a result of the innovative partnership between Informa D&B and Jelly, a unique opportunity analysis has been developed for the Portuguese market. This study cross-references the profiles of the best customers with the national market, enabling the quantitative and qualitative identification of lookalikes with high growth potential.
This distinctive approach introduces a new level of intelligence to the B2B digital marketing strategy by integrating a clear and objective view of the potential market – identifying the ideal customers and their real value.
More than a study, this is a highly valuable, measurable and actionable strategic asset.
