
CEO
Gonçalo Malho Rodrigues
With a background spanning marketing, technology and entrepreneurship, Gonçalo Malho Rodrigues works daily with brands and companies looking for more than visibility: they want clarity, focus and sustainable results. His approach always starts with mindset and a deep understanding of the business, before any tools or channels.
Throughout his career, he has developed and led projects in areas such as branding, digital performance, market analysis and innovation, combining strategic thinking with a strong practical bent. He believes good ideas are only worth something when they can be put into practice and measured.
At Jelly, he leads the agency's strategic vision, helping teams and clients make better decisions in a digital landscape that grows ever more complex and, for that very reason, ever more challenging.