Services · Branding

— Frank Chimero

Building a brand starts with understanding people.

Shall we talk?

At Jelly, we believe branding shapes how a brand is recognised, understood and chosen. We start by understanding the business, what makes it relevant and the people it speaks to. We translate that understanding into a clear positioning, a distinctive identity and a coherent experience at every touchpoint.

Because a brand gains value when what it promises matches what people experience.

The work

Brands we have worked on recently.

How we work

Four phases. The order is the method.

  1. Diagnosis

    Interviews, competitive analysis and a read on what the brand already means to buyers today.

  2. Territory

    One positioning decision, written in a single sentence, with what stays out made explicit.

  3. System

    Identity, type, colour, imagery and components — all as tokens, ready to ship in product.

  4. Rollout

    Team training and the first materials in circulation. A brand only exists once it is used.

What we do

Strategy, design and execution. In that order.

Strategy

  • Positioning and brand architecture
  • Naming and tone of voice
  • Research, interviews and workshops
  • Personas and archetypes
  • Content and website strategy

Design

  • Visual identity and brand guidelines
  • Design systems in tokens
  • Art direction and photography
  • Motion and animation systems
  • Packaging and materials

Execution

  • Website and digital product
  • Internal rollout and training
  • Launch campaigns
  • Editorial content
  • Looking after the brand in use

Shall we talk about your new brand?

Let's do it

Other areas

Marketing

Data, creativity and cadence. Traffic, leads and sales with the number next to the idea.

Performance →

Artificial intelligence

We implement AI systems focusing on efficiency and growing your value chain.

AI →

Technology

Websites, e-commerce, CRM and CDP connecting marketing, sales and operations.

Tech →