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Opinion and know-how on branding, marketing, AI and technology. Written by the people doing the work.
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183 articles
ChatGPT Ads – The conversation arrives in Portugal
Paid Media · By Alícia Coquim
9 min
What is GEO and how does it help me show up in AI engines like ChatGPT
Inteligência Artificial · By Alícia Coquim
9 min
Shadow AI: the artificial intelligence your company is already using and doesn't control
Inteligência Artificial · By Alícia Coquim
7 min
AI agents for 24/7 customer service: a practical guide
Inteligência Artificial · By Jelly
10 min
Paid traffic for e-commerce: a practical guide to selling more
Marketing · By Alícia Coquim
12 min
How AI Is Transforming Digital Marketing
Inteligência Artificial · By Jelly
10 min
8th Edition of the Heróis PME Awards on CNN Portugal
Eventos · By Jelly
2 min
How to generate qualified leads with digital marketing
Inteligência Artificial · By Jelly
11 min
SME Heroes Awards honour the best of Portuguese business at the 8th edition
Eventos · By Jelly
4 min
B2B marketing in practice: generating leads and closing contracts
Marketing · By Gonçalo Malho Rodrigues
6 min
Traditional chatbot vs. AI agent: which should you choose?
Tecnologia · By Gonçalo Malho Rodrigues
5 min
Super Agents: the new structure of marketing teams
Inteligência Artificial · By Jelly
5 min
Artificial intelligence in business: the guide to getting started
Inteligência Artificial · By Gonçalo Malho Rodrigues
9 min
How to implement AI agents in customer service
Inteligência Artificial · By Gonçalo Malho Rodrigues
12 min
Marketing disconnected from the business isn't business. It's buzziness.
Marketing · By Gonçalo Malho Rodrigues
6 min
Algorithmic Immunity: When a brand becomes unavoidable for search and AI tools
Marketing · By Gonçalo Malho Rodrigues
5 min
The End of Traditional Funnels: The Shift to Adaptive Funnels in 2026
Marketing · By Jelly
3 min
Shopify vs WooCommerce: which is the better e-commerce platform?
Marketing · By Jelly
4 min
Jelly is the partner agency of Heróis PME
Newsroom · By Jelly
2 min
From “Chat” to Execution: How autonomous agents will change your marketing strategy in 2026
Marketing · By Jelly
4 min
Agentic AI and AI Agents for SMEs: when hiring more people is no longer the answer
Opinião · By Gonçalo Malho Rodrigues
11 min
BookTok: the phenomenon redefining publishing marketing and the behaviour of young readers in Portugal
Marketing · By Jelly
5 min
Click-free SEO? What the evidence says and how to respond
Marketing · By Jelly
3 min