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What we are thinking about.

Opinion and know-how on branding, marketing, AI and technology. Written by the people doing the work.

Paid Media

First-party data, predictive audiences and more sales: how the Jelly x Clustie partnership is scaling e-commerce on Meta Ads

How Jelly uses Clustie to transform data from Shopify shops into predictive audiences on Meta Ads. MacStore case study: +70% ROAS, +90% conversions, +11% AOV.

Jelly_Clustie_MacStore_Article_EN — imagem 1
Gonçalo Malho Rodrigues5 Nov 20264 min

Latest

180 articles
Paid Media

Meta's Product Browsing and its impact on Facebook and Instagram campaigns

2 Nov 2026 · 4 min

Paid Media

AI in Meta Ads: will automating campaigns boost sales?

21 Oct 2026 · 4 min

Opinião

Growth isn't guesswork. It's arithmetic.

17 Sept 2026 · 6 min

Paid Media

ChatGPT Ads – The conversation arrives in Portugal

14 Sept 2026 · 9 min

Inteligência Artificial

What is GEO and how does it help me show up in AI engines like ChatGPT

10 Sept 2026 · 9 min

Inteligência Artificial

Shadow AI: the artificial intelligence your company is already using and doesn't control

31 Aug 2026 · 7 min

Inteligência Artificial

AI agents for 24/7 customer service: a practical guide

4 Aug 2026 · 10 min

Marketing

Paid traffic for e-commerce: a practical guide to selling more

20 Jul 2026 · 12 min

Inteligência Artificial

How AI Is Transforming Digital Marketing

11 Jul 2026 · 10 min

Inteligência Artificial

How to generate qualified leads with digital marketing

7 Jul 2026 · 11 min

Marketing

B2B marketing in practice: generating leads and closing contracts

8 Jun 2026 · 6 min

Tecnologia

Traditional chatbot vs. AI agent: which should you choose?

29 May 2026 · 5 min

Inteligência Artificial

Super Agents: the new structure of marketing teams

25 May 2026 · 5 min

Inteligência Artificial

Artificial intelligence in business: the guide to getting started

5 May 2026 · 9 min

Inteligência Artificial

How to implement AI agents in customer service

16 Apr 2026 · 12 min

Marketing

Marketing disconnected from the business isn't business. It's buzziness.

9 Apr 2026 · 6 min

Marketing

Algorithmic Immunity: When a brand becomes unavoidable for search and AI tools

26 Mar 2026 · 5 min

Marketing

The End of Traditional Funnels: The Shift to Adaptive Funnels in 2026

9 Mar 2026 · 3 min

Marketing

Shopify vs WooCommerce: which is the better e-commerce platform?

28 Jan 2026 · 4 min

Newsroom

Jelly is the partner agency of Heróis PME

26 Jan 2026 · 2 min

Marketing

From “Chat” to Execution: How autonomous agents will change your marketing strategy in 2026

21 Jan 2026 · 4 min

Opinião

Agentic AI and AI Agents for SMEs: when hiring more people is no longer the answer

18 Dec 2025 · 11 min

Marketing

BookTok: the phenomenon redefining publishing marketing and the behaviour of young readers in Portugal

9 Dec 2025 · 5 min

Marketing

Click-free SEO? What the evidence says and how to respond

24 Nov 2025 · 3 min