Joana Bon de Sousa

With a degree in Comunicação, Marketing e Relações Públicas and a master's in Comunicação Estratégica e Liderança from Universidade Católica Portuguesa, she sees marketing as the combination of strategy, creativity and the ability to turn ideas into experiences that make an impact.

She believes that today brands go far beyond products they are experiences, relationships and genuine connections with people. It is precisely that link between strategic thinking, creativity and real impact on an audience that motivates her most in the world of marketing.

Passionate about the constant evolution of brands and trends, she is especially drawn to developing projects capable of creating relevance, differentiation and closeness. With a creative, organised approach and an eye for detail, she enjoys following the different stages of a project, always looking for solutions aligned with each brand's objectives.

Outside work, travelling and discovering new cultures are among the experiences that most feed her inspiration, creativity and outlook on the world.