Paulo Pereira

Paulo Pereira is a strategist and business leader with over 25 years' experience in marketing, branding and business development. He holds a degree in Gestão de Empresas and a postgraduate qualification in Marketing e Comunicação, with academic training in both Portugal and the United Kingdom. As Jelly's business director, Paulo is responsible for commercial strategy, working closely with the teams to align strategy, execution and sustainable growth. His work centres on building scalable models that connect marketing, sales and technology, turning ideas into measurable results. With a strong entrepreneurial mindset, Paulo combines strategic thinking, creativity and innovation, keeping a constant focus on the future and on creating real value for clients and organisations.