OSQUARED

ACRO do Parque is a development of just ten signature residences, conceived for those seeking a truly singular expression of luxury. From the garage, with the finishes and feel of a sophisticated living space, to the penthouse with over 800 m² of total area and interiors by Molteni & C., every detail reflects a philosophy of excellence, including a specialist lighting design project that enhances both the architecture and the experience of the spaces.

ACRO do Parque — Remarkably Uncommon

Remarkably Uncommon. An expression that captures the singular character of ACRO do Parque, a luxury residential development by Osquared in Porto, where architecture, design and an almost obsessive attention to detail raise the very idea of living.

Jelly created a delicate, pared-back identity, defined by elegant typography and a monogram-inspired symbol that conveys the exclusivity and quiet sophistication of the project.

This language gave rise to a brochure of high editorial quality, presented in an exclusive box. More than a sales tool, it is a piece of communication designed to deliver an experience worthy of the development.

Challenge

To create an identity capable of conveying a notion of luxury that favours discretion over ostentation and precision over excess. To develop a visual language and a premium editorial piece that would express the singularity of the development, the quality of its details and Osquared's philosophy: Built on Perfection.

What we did

Branding + Creative Concept + Visual Identity + Art Direction + Copywriting + Editorial Design + Premium Brochure + Packaging Design