ONE Real Estate
In Foz do Porto, location is far more than an address. It is a lifestyle, an identity and a particular way of living the city.
- Client
- ONE Real Estate
- Disciplines
- Branding, Graphic Design, Digital
Background
Developed by ONE Real Estate, Foz Elements is a residential development set in one of Porto's most prestigious areas. Its contemporary architecture makes the most of natural light, quality materials and proximity to the Atlantic, in a residential proposition that combines exclusivity, comfort and tranquillity.
Foz Elements | Branding + Editorial Design + Digital
For Foz Elements, Jelly developed a brand and a narrative inspired by the relationship between architecture, the sea and lifestyle. Instead of a conventional property brochure, we created a publication with the editorial language of a magazine, in which the development introduces itself through the stories, places and experiences that make Foz so singular.
An approach designed to add value to the project and build an emotional connection with its audience, through sophisticated, understated and distinctive communication.
Challenge
To create an identity and a sales communication able to convey the development's premium positioning without resorting to the traditional codes of property marketing. To develop an editorial publication that would also work as the vehicle for a close-contact communication initiative, a genuine "charm offensive", capable of sparking curiosity and interest in the project and in the Foz lifestyle. To complement the communication with humanised floor plans that would make the residential spaces easier to read and appreciate.
What we did
Brand Strategy + Visual Identity + Brand Narrative + Editorial Design + Brochure Design + Humanised Floor Plans + Landing Page + Creative Campaign
