Generali Tranquilidade
Generali Tranquilidade is one of the leading brands in the insurance sector in Portugal. The 2024 Annual Report and Sustainability Report brings together the company’s financial, corporate and sustainability information, serving as an important tool for communicating with its various stakeholders.
- Client
- Generali Tranquilidade
- Disciplines
- Design
Challenge
Transforming an institutional document — technical and demanding — into an editorial piece with its own identity and narrative. Balancing clarity, rigour and functionality with a creative approach that extended the concept of the "Juntos avançamos seguros" campaign through AI-generated imagery.
Creative Concept + Storytelling + Copywriting + Art Direction + AI Image Creation + Editorial Design
In this project, we'd particularly highlight the creative continuity between the 2024 and 2025 reports: two different campaign concepts, each reinterpreted through its own visual narrative. It demonstrates a consistent editorial approach from Jelly, one that goes well beyond layout and graphic design.