Kompetenza
We built the brand and website of this Salesforce specialist and crossed its client base with the Portuguese market to show where the next clients are.
- Client
- Kompetenza
- Disciplines
- Audiovisuais, Branding, Desenvolvimento, Marketing
Challenge
Developed a new brand identity for Kompetenza, translating its expertise and innovation into the Salesforce universe. Created an integrated content and paid media strategy to maximise audience engagement and boost lead generation. Designed and developed a dynamic website aligned with the new brand, delivering an impactful, conversion-oriented digital experience.
We developed Kompetenza's new branding, creating a modern, professional visual identity that reflects its specialisation in Salesforce solutions. We also devised a comprehensive digital strategy, including a mood board to guide social media visuals and ensure a cohesive online presence aligned with the brand's values.
Website
For the website, we designed and developed an intuitive, informative platform. The clean, contemporary design and strong colour palette convey confidence and professionalism. Navigation is facilitated by a main menu that directs users to sections such as ‘About’, ‘Services’, ‘Blog’, ‘Projects’, ‘Videos’, and ‘Contacts’. Each page highlights the services offered, such as Salesforce Implementation, Integration, Auditing, Architecture, and Training. Customer testimonials and an up-to-date blog section reinforce Kompetenza's credibility and sector expertise.
Digital Strategy + Opportunity & Risk Analysis
Through the innovative partnership between Informa D&B and Jelly, we developed a unique opportunity analysis for the Portuguese market. This study cross-references the profiles of the best customers with the national market, enabling the quantitative and qualitative identification of lookalikes with high growth potential.
This distinctive approach introduces a new level of intelligence to the B2B digital marketing strategy by integrating a clear and objective view of the potential market - identifying the ideal customers and their real value.
More than a study, this is a highly valuable, measurable and actionable strategic asset.