Marketing Digital · Video · UCG Content Creator · Brand Activation
Native Açaí
- Client
- Native Açaí
- Year
- 2026
- Disciplines
- Marketing Digital, Video, UCG Content Creator, Brand Activation
Challenge
To move beyond the hypermarket and into the minds and hearts of consumers, expanding beyond the current niche (35–50 years old, educated, health-conscious) to younger generations, countering seasonality and positioning Native Açaí as a benchmark for healthy and authentic food. Jelly proposed a two-phase strategic approach: Creative Strategy & Positioning followed by Integrated Content and Performance Management, with a focus on rigorous execution, transparent metrics and the ability to adapt quickly.
UGC Content Creator Strategy
In partnership with Mariana Schwarzbach, who is responsible for the creative direction, storytelling and production of these episodes.