Native Açaí
We moved the brand into short-form video and launched its TikTok from scratch: 14.2 million views on Meta and 21% more Instagram followers in five months.
- Client
- Native Açaí
- Disciplines
- Marketing Digital, Video, UCG Content Creator, Brand Activation
- Team
- Marketing
- 14 M
- views on Meta in five months
- +21%
- Instagram followers
- 6 600
- TikTok followers, on an account built from scratch
- +173%
- organic reach on Instagram
- 53 000
- content interactions
Challenge
To move beyond the hypermarket and into the minds and hearts of consumers, expanding beyond the current niche (35–50 years old, educated, health-conscious) to younger generations, countering seasonality and positioning Native Açaí as a benchmark for healthy and authentic food.
Jelly proposed a two-phase strategic approach: Creative Strategy & Positioning followed by Integrated Content and Performance Management, with a focus on rigorous execution, transparent metrics and the ability to adapt quickly.
UGC Content Creator Strategy
In partnership with Mariana Schwarzbach, who is responsible for the creative direction, storytelling and production of these episodes.