Jelly is the partner agency of Heróis PME

Jelly has been announced as partner agency of the Heróis PME initiative, a project entering its 8th edition in 2026 which, over recent years, has recognised the central role played by small and medium-sized enterprises in the Portuguese economy.

Talking about SMEs means talking about reality. About companies that grow with limited resources, difficult decisions and an enormous capacity to adapt. That is precisely the context in which the Heróis PME initiative was created: to give visibility to the business owners who make things happen, to build a support network that actually matters and to contribute to a business ecosystem that is better prepared for the future.

Across its editions, the project has brought together companies, partners and specialists around a shared goal: recognising the real impact of SMEs on the national economy. The 8th edition, in 2026, reinforces that ambition, at a time when the challenges are increasingly complex and call for clearer, more practical answers.

As a partner, Jelly will put its experience in digital strategy, performance marketing, content, branding and technology at the service of the initiative, with one clear focus: helping SMEs make better decisions and turn strategy into concrete action.

This partnership is in line with the way Jelly looks at digital. Not as an end in itself, but as a tool for solving real business problems. Working with SMEs demands pragmatism, closeness and a clear reading of the context. It demands fewer promises and more delivery.

“SMEs are the real engine of the Portuguese economy. Many of them have incredible stories of overcoming the odds that deserve to be shared, recognised and, above all, supported by their peers. Working with SMEs demands pragmatism, closeness and an enormous capacity to adapt. That is exactly the territory where Jelly feels at home,” says Gonçalo Malho Rodrigues, founder and CEO of Jelly.

The partnership with the Heróis PME initiative, now in its 8th edition in 2026, reinforces Jelly's commitment to staying close to the companies that make things happen, contributing to a business ecosystem that is stronger, more aware and better prepared for the future.

About Jelly Jelly is a Portuguese digital agency focused on developing and implementing results-driven marketing and communication strategies. It works across performance marketing, content, branding and technology, helping brands and companies grow through informed decisions and rigorous execution.

About the Heróis PME initiative Heróis PME is a Yunit Consulting initiative reaching its 8th edition in 2026, created to recognise, support and give visibility to Portuguese small and medium-sized enterprises and their contribution to the national economy.