Media relations
Press releases that make news, the right contacts per topic, follow-up and clipping. Without sending the same email to two hundred journalists.
Marketing · Influence and Reputationmentions
Appearing where the brand doesn't pay to appear.
Press releases, relationships with journalists and presence in publications your audience reads and search engines read too. Reputation earned, and the SEO that comes with it.
Let's talkReputation is what they say when we aren't paying
An ad says what the brand wants. A news story says what a journalist thought worth telling. The public knows the difference, and so do search engines: one mention in a newspaper is worth a hundred ads to a site's authority.
Most companies only talk to the press when they launch a product or when something goes wrong. In both cases, too late.
We work the relationship before the news: who writes about your sector, what interests them, what data and stories the brand has that nobody else does. And we produce them, with studies, opinion and cases.
And we tie press to digital: every published piece is an authority link, a possible citation in a generative engine and content for social. Media relations and SEO are the same job today.
Digital PR and Media Relations
What we do for reputation
Stories and data
Studies, barometers and opinion signed by your experts. It's what the press publishes when there's no new product.
Digital PR
Presence in online publications, reference directories and sector podcasts, with the links that give the site authority. Worked with the SEO and GEO area.
Spokespeople
Preparing those who speak for the brand: messages, interview training and a public profile on professional networks.
Awards and events
Entries to sector awards and presence at events the press covers. Like Heróis PME, where Jelly is the partner agency.
Crisis handling
A plan before it's needed, and a team available when it is. What is said, who says it and how fast.
How we work
How it's built
Media map
Who writes about your sector, where and for whom. And what the brand already has in stories, data and people with opinions.
Agenda
A six-month calendar: the brand's moments, the sector's, and the ones created with studies and opinion.
Relationship
Regular contact with the right journalists, offering value before asking for space. It's what makes the difference when the news arrives.
Read and amplify
Every published piece is measured in reach, authority and citations, and goes back out on the brand's social and newsletter.
What story does your brand have that nobody has told yet?
Tell us first. If it's news, we know who to take it to.
Frequently asked questions
Do you guarantee publication?
Nobody serious does. We guarantee the right story for the right journalist at the right time, and a publication track record we can show. Paid space is advertising, and we call it that.
What's the difference between digital PR and media relations?
Media relations works the relationship with journalists and the news. Digital PR works the brand's online presence in publications, directories and podcasts, with the SEO authority that comes from it. We do both, because today one without the other stops halfway.
What if we have nothing new to announce?
Almost no company does, and that's why stories get created: a study with your data, an opinion on what's changing in the sector, a customer case told well.
Do you handle international press?
We handle the Portuguese press and your sector's international specialist press. For whole markets abroad, we work with local partners and coordinate the message.
Influence and Reputation
Influencers and Creators (UGC)Creators chosen by affinity and measured by effect, not followers. Selection, briefing, contracts, production and measurement, with content that also feeds paid campaigns.→MarketingData, creativity and cadence. Ten services in four areas, run as one account, with the number always next to the idea.Back to the map →