Intent-led calendar
Topics ranked by real demand and commercial value, grouped in clusters. You know what gets written over the next three months and why.
Marketing · Contentminutes
Answer what the market asks, before the market asks someone else.
Articles, guides, newsletters and pages that answer search intent and feed SEO, GEO and email journeys. Written by people, with an editor at the end.
Let's talkContent is the fuel
SEO without content is plumbing without water. Automation without content is an empty email. Social without content is a calendar. Almost everything in digital marketing depends on there being something worth reading.
And now there are generative engines, which answer instead of listing. Whoever doesn't write the answer doesn't get cited.
We start from what your customer asks, in search, in sales meetings, in customer support. Each question is a piece, and each piece has a place in the funnel.
We write with people who know the subject, use AI where it speeds things up and never where it replaces judgement, and read by what matters: leads, subscriptions, citations. Visits are the path, not the destination.
Editorial content and Inbound
What we produce
Articles and guides
Long pieces that answer in full, with data, examples and sources. The kind of text a generative engine cites.
Pillar pages
One page per topic the brand wants to own, linked to everything written about it. Like the ones on this site.
Newsletters
A reason to write to your list every month that isn't a promotion. Read by reply rate, not just opens.
Sales content
Cases, comparisons, calculators and FAQs for the final stage of the decision, written with the sales team.
Editing and governance
Style guide, review, freshness updates and clear rules for AI use. Every text has an author and an editor.
How we work
How it comes together
Listen
Intent research, conversations with sales and customer support. The real questions live there, not in a tool.
Prioritise
The quarter's calendar: what gets written first by value and demand, what waits.
Write and edit
Author, editor, specialist review when the topic calls for it. Markup and internal linking done with the SEO and GEO area.
Distribute and read
Each piece goes out to social, the newsletter and email journeys. After a quarter, we read what brought leads and what brought only visits.
Want to be the answer instead of another result?
Start by sending us the ten questions your customers ask most.
Frequently asked questions
Do you use AI to write?
We use it to research, structure and review, and we say where. The final text belongs to a named author and goes through an editor. Text anyone could generate deserves neither to be read nor cited.
How many pieces a month?
It depends on the topic and the ambition, but typically two to four long pieces and one newsletter. Fewer, done well, is worth more than many, forgettable.
How do you measure results?
By leads and subscriptions attributed to content, by citations in generative engines and by ranking on the chosen topics. Visits stay in the report, but they don't rule.
Can you write about a technical sector you don't know?
Yes, with your specialist alongside: an hour of conversation per piece is worth more than a day of research. The text comes out in the brand's voice with the rigour of someone who knows.
Content
Social MediaManagement, content and community on the networks that matter to the business, with an editorial idea behind them and attention time as the measure.→Video and AudiovisualJelly.Studio: video production and post-production for performance campaigns, spots, corporate films and social content. Our own studio, from idea to final file.→MarketingData, creativity and cadence. Ten services in four areas, run as one account, with the number always next to the idea.Back to the map →