Strategy and editorial line
Which networks, for whom, in what voice and on which topics. Written down, and reviewed quarterly against the number.
Marketing · Contentminutes
Social isn't a noticeboard. It's a medium, and a medium gets managed.
Management, content and community on the networks that matter to the business, with an editorial idea behind them and attention time as the measure.
Let's talkReach is vanity. Attention is what stays.
Most brands post so as not to disappear: three posts a week, a stock image, a line that could belong to anyone. It reaches many people for two seconds.
And it measures what the platform shows: followers, likes, reach. None of them shows up in the P&L.
We treat each network as a medium of its own, with its editorial line, format and rhythm. One idea a month, not one idea-less post a day.
And we read by attention time, saves and conversations started, because that's what precedes a purchase. Reach follows, and it follows because there was attention.
Social Media
What a Jelly social media account includes
Content production
Short video, carousels, photography and copy, made in our studio for each network's format rather than hastily adapted.
Community
Replying, moderating and talking on behalf of the brand, with agreed response times and a voice that doesn't change with whoever is on shift.
Social ads
Amplify what has already earned attention. Paid budget follows organic, it doesn't replace it.
Creators and UGC
Creator content built into the calendar, in step with our Influence and Reputation area.
Monthly report
What held attention, what sparked conversation, what brought visits and leads. And what leaves the calendar because of it.
How we work
How we start
Audit and voice
What the brand has posted, what worked, what competitors do. And the voice: how it speaks, what it speaks about, what it doesn't.
Editorial line
Three to five content territories, the formats for each network and a rhythm the team can sustain without dropping quality.
Production in cycles
A month of content produced at a time, with room to react to what happens. Publishing, community and a weekly read.
Read and adjust
Every month, what earned attention earns more room; what didn't leaves. The calendar is a hypothesis, not a contract.
Want social that works for the business, not just the feed?
It starts with an audit of what you already post. It takes a week and says a lot.
Frequently asked questions
Which networks should we be on?
The ones your customer uses to decide, not all of them. For most B2B businesses that's two; for consumer brands, three. We say which in the audit, and which to leave.
How many posts a week?
As many as the idea calls for and quality can sustain. We'd rather do three good ones than seven forgettable ones, and so would the algorithm.
Who answers comments and messages?
We do, within agreed hours and response times, with a voice guide and escalation cases for your team. Anything commercial or sensitive is passed to you straight away.
Do you also run the ads on social?
Yes, and preferably from content that has already proven itself organically. When the media account is large, it joins the Paid Media area.
Content
Video and AudiovisualJelly.Studio: video production and post-production for performance campaigns, spots, corporate films and social content. Our own studio, from idea to final file.→Editorial content and InboundArticles, guides, newsletters and pages that answer search intent and feed SEO, GEO and email journeys. Written by people, with an editor at the end.→MarketingData, creativity and cadence. Ten services in four areas, run as one account, with the number always next to the idea.Back to the map →