Nurturing journeys
Sequences that educate and qualify a lead until it's ready for a conversation, with content from the editorial area and pauses when sales steps in.
Marketing · Data and Automationcycles
What happens to a lead at three in the morning decides what happens to it at nine.
Email, nurturing and journeys wired to the CRM: every contact treated as if it were the only one, by the team and by the system, from first click to renewal.
Let's talkMost of the funnel happens after the click
A company spends months and thousands of euros bringing a lead to the form. Then the lead gets an automatic thank-you email and nothing for three weeks, until a salesperson has time.
And the customers who already bought? They sit on a list, receiving the same newsletter as those who never did. The database is the most expensive and most wasted marketing asset in most companies.
We design the whole lifecycle: what each contact receives, when and why, from first click to purchase, renewal and referral. And we automate what should be automatic, so the team keeps what needs a human.
All wired to the CRM, so the journey knows what sales did and sales knows what the journey did. This is the pillar that delivers the house promise: optimising what happens after the click.
Marketing Automation and Lifecycle
What we build
Lead scoring
A score by behaviour and profile that tells sales who to call first. Tuned monthly against deals won.
Onboarding and activation
A new customer's first thirty days, designed so they use what they bought. It's where renewal is decided.
Retention and win-back
Churn signals, abandoned carts, renewals coming due and silent customers, each with its own journey.
CRM integration
Brevo, Mailchimp, HubSpot, Pipedrive, HighLevel or whatever you already use, connected to each other and to the site. One contact, one record, one truth.
Consent and deliverability
GDPR, domain authentication, list hygiene. An email that doesn't arrive or shouldn't have been sent isn't automation, it's risk.
How we work
How it's implemented
Lifecycle map
Every moment between first contact and referral, what happens today at each, and where people are lost.
Data and connections
Fields, events and integrations between site, CRM and email tool. Without this, the prettiest journey sends the wrong message to the wrong person.
First journeys
Two or three, where money leaks fastest: the response to a new lead and win-back for those who stopped halfway. Live in four to six weeks.
Read and extend
Every journey read by conversion, not opens. What works extends to the rest of the cycle, one journey at a time.
What was last night's unanswered lead worth?
Start with a map of your lifecycle. It shows where money leaks before spending more to bring it in.
Frequently asked questions
Which tools do you work with?
With yours. Jelly is tool-agnostic, and that comes from the beginning: the house grew up designing, building and integrating platforms, websites and e-commerce, and that work teaches you fast that the right tool is the one the team uses and the one that connects to everything else. We are Brevo, Mailchimp, Pipedrive and HighLevel partners, we work with HubSpot and with whatever is already in place. The recommendation comes from your size, the data you already have and who will be in there every day — never from the catalogue.
Won't this feel robotic to customers?
It feels robotic when it's generic. A message at the right moment, with the right context, feels like attention. And when a person is needed, the journey stops and hands over.
How long until it's running?
The first journeys go live in four to six weeks. The full lifecycle is built over six months, one journey at a time, measuring each.
Does AI come into this?
Where it decides better than a rule: choosing the next touch, summarising the conversation for sales, qualifying a lead via chat. See the AI-agent lead pre-qualification page.
Data and Automation
Analytics, Attribution and CROClean measurement, honest attribution and on-page testing. It's the baseline of everything we do, and a service in its own right when you already have people for the rest.→MarketingData, creativity and cadence. Ten services in four areas, run as one account, with the number always next to the idea.Back to the map →