Marketing · Performance€ / lead

Every euro of advertising with a name in front of it: your new customer's.

Google, Meta, LinkedIn, TikTok and ChatGPT Ads run as one budget, full-funnel, with clean attribution before the first euro.

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Where media money gets lost

Most media accounts optimise for what the platform shows first: the click. Clicks are cheap to buy, expensive to keep, and they don't pay salaries.

Each channel lives in its own account, with its own manager and report, and nobody answers the question that matters: what did the sale cost, all in.

We start with measurement, not the campaign. Events, offline conversions and an attribution model the sales team recognises. Only then do we spend.

Then one budget across all channels. What converts gets more the following week; what doesn't loses, without drama and without anyone defending their channel.

Paid Media

What goes into a Jelly paid media account

Search and Shopping

Google and Bing. Intent-led structure, a clean product feed, bids tied to margin rather than clicks.

ChatGPT Ads

Ads inside ChatGPT conversations, where the question is already asked. Get in early, measure it like everything else and stay only if it pays.

Paid social

Meta, TikTok and LinkedIn. Creatives tested in series, audiences built from the customers worth most.

Full-funnel

Reach, consideration and conversion with their own budget and one dashboard. Without the top of the funnel, the bottom dries up in three months.

Performance creative

Short video, statics and UGC made to be tested. An ad is a hypothesis with a picture.

Measurement and attribution

Consent mode, offline conversions from the CRM, data-driven attribution. The number in the report is the one sales leadership confirms.

Weekly report

One page: what happened, what we learned, what changes next week. No forty-metric dashboards.

How we work

How an account starts

  1. Baseline

    Two weeks of clean measurement before spending: events, attribution, and the starting cost per sale, however uncomfortable.

  2. Hypotheses

    Five to ten bets per channel, ranked by expected return and by the cost of testing them. Not by taste.

  3. Cadence

    Weekly cycles of test, read, decide. Budget moves every week to where the sale is happening.

  4. Scale

    From month two, what works gets budget and fresh creative. What doesn't dies quickly.

Want to know what your sale costs today?

Two weeks of measurement will tell you. Then we decide where to go in.

Start a conversation

Frequently asked questions

What's the minimum media budget?

There's no fixed figure: there's a minimum per hypothesis. A budget that can't test two ideas a week on one channel teaches little. We say so in the first conversation, with numbers.

Do you work on our account or yours?

Always on yours. Accounts, data and history belong to the client. If you ever change agency, you take everything with you.

How soon do we see results?

Paid media responds in days and settles in weeks. The first report with useful learning arrives by week three; a stable cost per sale takes two to three months.

Do you also produce the creatives?

Yes. Short video, statics and creator content come from our studio and our partners, produced to be tested rather than to win awards.

How do you report?

In real time, at analytics.jelly.pt: dashboards built for each account, with cost per sale or per qualified lead ahead of everything else. Plus periodic reports, weekly or monthly as agreed, saying what happened, what we learned and what changes next.

Performance

SEO and GEOSearch Everywhere Optimization: be found wherever your audience searches, asks or talks. On Google, on TikTok, in ChatGPT.→B2B Lead GenerationA strategy that comes from the ground up into digital, with real impact on the growth of your business.→MarketingData, creativity and cadence. Ten services in four areas, run as one account, with the number always next to the idea.Back to the map →