Marketing · Performance€ / lead

While some chase visibility, others earn relevance. And they are the ones chosen.

Search Everywhere Optimization: be found wherever your audience searches, asks or talks. On Google, on TikTok, in ChatGPT.

Let's talk

The way people search has changed

People no longer rely on Google alone. They ask ChatGPT, search on TikTok, and read the answer on the results page itself without clicking anything.

An SEO strategy designed for ten blue links speaks to a world that no longer exists. Getting traffic is one thing; being the cited source is another.

We prepare the brand for this reality on three fronts: traditional search engines, social search and generative engines. The same content, marked up and structured for all three.

And we measure where most don't: mentions in AI answers, share of voice by topic, citations. If you're not in the answer, you don't exist.

SEO and GEO

Where we act, by channel

Search engines

Google, Bing and Yandex. Technical audit, Page Experience, Core Web Vitals, IndexNow. The crawlable foundation for everything else.

Social search

YouTube, TikTok, Pinterest and LinkedIn. Trend research, tags, thumbnails and descriptions that are search results in their own right.

Generative engines

ChatGPT, Gemini, Copilot and Perplexity. Snippet-oriented schema, anchored paragraphs, reuse licences and content APIs, so you get cited rather than merely crawled.

Intent-led content

An editorial calendar built on search intent, topic clusters, freshness updates. Content is the fuel; without it SEO is just plumbing.

Authority

Digital PR, ethical link-building, collaborations. Tied to our Influence and Reputation area, because it's the same work seen from the other side.

Multichannel measurement

Share-of-voice dashboards, AI citations, bot logs and ROI by channel. What isn't measured can't be defended in the budget.

Three service levels

Chosen by where the site starts and how far it wants to go, not by price. You move from one to the next when the previous one is done.

SEO Machine

For websites that need a solid, crawlable foundation.

  • Google Site Kit, Bing Webmaster and IndexNow installed
  • Sitemaps and robots.txt, including GPTBot and Google-Extended
  • Titles, meta descriptions, alt texts, H1 and keyword mapping
  • Basic schema and AI licensing directives

SEO Content

For brands that want to grow traffic and authority with consistent content.

  • Editorial calendar based on search intent
  • Articles, FAQs, short videos and social pieces
  • Continuous on-page optimisation, interlinking and freshness
  • Advanced markup: HowTo, Video, Review, Recipe

SEO Strategy

For companies that need SEO built into marketing and product planning.

  • Market research and topic clusters
  • Authority building: digital PR, ethical link-building, collaborations
  • Editorial governance, EEAT guidelines, AI compliance audits
  • Share-of-voice dashboards, AI citations and multichannel ROI
How we work

How it starts

  1. Audit

    Technical, content and AI-presence. Where the site is crawled, where it's cited, where it doesn't appear at all.

  2. Foundation

    Fix what's broken first: indexing, speed, structure, markup. Immediate technical gains.

  3. Content

    The intent-led calendar starts and content begins to compound. Traffic gains build over three to six months.

  4. Authority and measurement

    Digital PR and collaborations, with AI-citation tracking showing where the brand is already the answer and where it isn't yet.

Enough talk. Shall we build your website's visibility together?

It starts with an audit, and the audit starts with a conversation.

Start a conversation

Frequently asked questions

Does SEO still drive traffic when answers appear on the results page itself?

Yes. By optimising for answer boxes and AI citations, the brand appears as a trusted source: it wins the clicks of those who want depth and the awareness of those who don't click.

How do you measure the impact in generative AI?

We monitor AI overviews in results, mentions in ChatGPT and Perplexity, and server logs of the main AI bots. It's a report of its own, alongside the traditional one.

How long until results show?

The Machine level shows immediate technical improvements. Traffic gains compound over three to six months, depending on competition and content investment.

Do you only work with Google?

No. Bing, social search and AI indexers are part of the work, so the content is wherever the audience is.

What if we already have an in-house team?

We plug in: audits, content templates and workshops that leave the team more capable, not more dependent.